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  • September 3, 2020
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Diving Into Augmented Reality

In today’s era, many individuals know about Augmented Reality. Most of them think it as an exotic and abstract innovation. Augmented reality is more than interactive displays, virtual 3D models, and animated holograms etc. It is still growing and many of the organizations are operating to develop it. It is actually an innovation which extends our physical world by adding a layer of digital data on it.

What are the types of augmented reality?

It appears as the direct view of the environment which is present. It adds videos, sounds, and graphics etc. The perspective of real-world environment is totally changed with the augmented reality with superbly imposed generated images of computer. This reality is mostly used in military and television. The physical things are fused together in the real time as applications which influences our social life, entertainment, and social life etc. The application of augmented reality joins the digital animation to the special marker using GPS in locating the certain area. It is occurring in the real time and environment context. Let’s discuss about various types of augmented reality.

Market based AR

It is also called as picture recognition as it needs unique camera and visual object for scanning it. It might be any kind of thing from a specials signs to printed QR code. The device of AR also calculates the market orientation and position to locate the information in some of the cases. Thus, the AR which is market-based initiates the animations for the people to see the images in a magazine as the models of 3D.

Projection dependent AR

The synthetic light is projected on the physical surfaces. In some of the cases, you communicated with it. These are types of holograms that many of us saw in cinemas like in star wars. It monitors the interaction of user with a projection by altering them. This tech has been popping up in social media apps and even dating apps. In fact the adult dating app MeetnFuck released a beta version of their AR dating feature on their site MeetnFuck.app in early 2020 and garnered a lot of attention and acclaim from dating app users. It will be interesting to see this tech used in consumer products and services as it continues to evolve.

Super imposition dependent AR

It substitutes the actual view with an augmentation in a full or partial way. The recognition of the object plays a main part without the entire concept seems to look that it is not possible. The IKEA catalogue application shows you the super imposed augmented reality which enables the user to put the virtual products of catalogue of furniture in the specific rooms of a house. The other AR sensation that utilized this was the mobile game Pokemon Go!

Marker less Augmented Reality

It is also referred as position or location based augmented reality which uses GPS, gyroscope, and a compass. Sometimes an accelerometer is used to offer users area depending on the data. This will identify the content of AR of a particular location or position of the user. As nowadays, the era is now smartphones which creates directions and maps. It also provides information of nearby business. The applications involve the information and events, ads of business, and navigation support.

Thus, many of the devices utilize the augmented reality like smartphones, AR contact lenses, AR glasses, unique AR tools, and virtual retinal displays etc. It is used in retail industry, medicine, military, tourism, and art etc. so this is what an augmented reality offers to an individual and to the world.…

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  • October 1, 2020
  • in Digital Media
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VIRTUAL REALITY – THE NEW REAL WORLD

VR, or Virtual Reality, is one of the truly great inventions of this age, but is yet to reach its full potential. While “virtual” stands for “near”, “reality” describes our physical experience of the outer world as conscious human beings. In other words, VR tries to get as near reality as possible, it’s present focus being on the Visual Sense. Our experience of the world around us is completely through our physical senses. It is a common myth that our total senses are just five. The fact is, we have many more senses than just hearing, touch, taste, smell and sight. Sensory inputs like our sense of balance are constantly bombarding our core of existence. In addition, processing of this sensory information by our brains ensures a continuous and rich flow of information to help create a model of reality which is constantly updated against the sensory information received. However, if we can replace this direct flow of information with made-up information from artificial sources, it is possible to create an outside world that resembles the real, but is actually a fake. To the question — What is Virtual Reality? , the answer is now being gradually revealed.

How is it achieved?

The term VR is used technically to describe a 3D (three Dimensional) Ecosystem created by computer processing which seeks to project an alternative or fake reality. This VR can be explored, sensed and interacted with by a single person or persons. Total immersion of the participant in this pseudo-world is the target, and the person is able to manipulate objects or carry out a series of control activities. To achieve VR today, computer technology is a must. Accessories like Special 3D Video Headsets, special touch-simulator and control gloves, audio- generation sets, Omni-directional Treadmills, and now even rudimentary Smell Generators are used in conjunction with computer simulated environments that nearly achieve a Second Reality. This illusion of reality from a fixed location is not easy, as the normal flows of sensory inputs we receive continuously are synchronized to mili-seconds. The closer the synchronicity the better is the immersiveness. With multiple inputs, this is the key to VR. Lack of synchronicity can cause motion sickness while reading a book in a moving car.

But why?

The potential of VR has been evident from a long time back, even through written history. It has been more often been clumsily executed than not, but willing eyes and ears have accepted the evidence given by the creators. This shows another aspect so far not yet mentioned, but in effect is equal to the entire technical backup we have discussed. The Psychological Acceptance factor of the participant must be counted, and inserted into the equation of Reality. But why have VR at all, when actual reality grips us all around? But Actual Reality is often unpleasant, and most people would rather hide away from it. VR is an alternative reality, and while people mostly realize it is only an illusion and that too time-bound, even that is an escape from the unhappiness of much of Reality. The first and foremost phenomena for VR these days are the Movie and TV Entertainment industry, which is worth multiple Billion US dollars and growing.

Applications

VR now has huge application, and not just for entertainment. For example, rather than risk, fighter pilots lives in actual training , VR is now used conveniently until the pilots reach a stage of confidence and skill where they actually can fly the planes independently, without personal hazard. VR is used extensively, not only to train students, but also to guide experienced surgeon before complicated operations. VR is even being used by adult dating apps like Local Sexfinder to navigate distance between online daters. There new sex near me feature utilizes VR technology to connect casual sex seekers despite being in different physical locations. These are just a couple examples. As costs go down, VR becomes more and more accessible, even to ordinary students, for realistic studies. All fields of Education are already deeply influenced by VR, and VR has become popular in many other fields already, such as Travel, Disaster Analysis, even Crime Reconstruction.

Conclusion

VR is still in its infancy, but — What is Virtual Reality? — is a question that is being answered now. The influence VR already has on our lives is unbelievable. But the direction of movement is constantly towards greater Reality, particularly with the onset of Holographic “True Reality” Images, where observers can actually walk all around a central 3D Image. Exciting days are ahead!…

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  • January 3, 2020
  • in Digital Media, Web Design
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Utilizing Digital Media To Improve Websites

Be more creative and gain more viewers

Say that you recently stared a business, you have everything figured out, and the sales are somewhat okay. But you didn’t start a business for the sales to be “somewhat okay” you want them to flourish. So how come it’s not happening, you have a great product, and you’re pretty sure that everybody wants and needs it too. So how come you aren’t achieving proper sales? Well it could be the way you do marketing, marketing is extremely important when it comes to your business. This is the only way for you to increase customer awareness, you could try ads and so on, but sometime it may not be enough. Because ads don’t give out all the information that people may require. So what’s the best way to give out more information? A website! If you have a business then you NEED a website. They are a good way for people to get to know more about the business, and the products.

Websites need to have all the information, it needs to be clear and concise so that people can easily view what they need to. But websites need to be attractive, they need to have pop of color, maybe some pictures, overall not just long paragraphs about what you offer, what you do and so on. If people stumble on a site like that they will immediately leave the site because you in the world would want to read that. So it’s important to be utilizing multimedia to improve websites. You never know where it could take you.

What is multimedia?

Before learning about how it will improve it websites, you need to know what multimedia is. Well it is a combination of things, it can be in form such a text, audio, images, animations, videos, and interactive content, which is where the users can join in on what is taking place. Multimedia can be accessed from multiple devices, it can be played with, displayed and more. There are devices that are used to store and experience the content.

When it comes to this it can be categorized into two different categories. One being linear, and the other being non-linear. Linear refers to the active content, there aren’t any navigational controls. Non-linear uses interactivity to control the progress. An example of this would be hypermedia.

Multimedia can be used in a number of situations, there can be multimedia presentations, and these can be viewed, projected, transmitted and so on. It can be in the form of analog, or digital. There are also multimedia game, and simulation, these are very common, and can be found in most gaming experiences. Not only this but there are creative uses as well, this can be ranging from the fine arts persona. Also there are commercial uses as well, these are usually meant for business, like the use of it on websites. There are tons of other uses that comes into mind with multimedia, it can be for education, education technology, journalism, language communication, medicine, engineering, scientific research, and more than you can count.

How will it help improve websites?

Utilizing multimedia to improve websites is a great idea, there are plenty of reasons why it would be beneficial for you. If you want to have an effective and successful website then using multimedia is a must. People don’t want everything to be in black and white, and plain old boring, they need some kind of element that will pizzazz everything up.

When it comes to multimedia there are 4 key elements, they are images, graphics an infographics, videos, and interactive content. An incorporation of all of these is bound to help your website gain the attention it deserves.

Images need to be used because it is a great way to break up the text, and you can give a visual representation on whatever information that you are talking about, so people can see exactly what you are talking about without having to go on a another site to search it up. And people will most likely be looking for pictures if they’re bored, so it’s a good way to keep the engaged, this will increase the number of people viewing your site.

Graphics are another great way to keep the interested, many are keen towards animations, and will continue too look them over. Same with the videos, and the interactive content. It will keep viewers engaged. The point of this is that it will keep more people on the sites, this is good for your SEO, as there are more readers it will drive your search results to a higher ranking. It would also help yield better branding, the more people interested the more your sales could grow, which could lead to an increase in profits, and so on.

Who will do it?

Now creating a website can be a bit difficult, there are a couple of things that you have to deal with, and one of those main issues is with coding. Coding is the most important part of this, without any coding there won’t be a website, so if you know how to code then start as soon as you can. But if you don’t the best thing you can do is hire a web developer, you can ask them to specialize more towards the multimedia section of it.

Web designers are the best people to look for, they know what they are doing, they are well experienced, and they can have your website looking new and modernized as soon as possible. So you can say goodbye to the long paragraphs, they never really helped anyone out. You could also gain new ideas from them, they probably done over thousands and thousands of designs so it is a great way to be more creative. They could work with the themes that you like, or they could come up with something better that will knock your socks off. So hire a web designer and rock a new look for the site.…

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